he state-of-the-art technology behind the $ 17 million investment in the Viva Vision canopy has taken the signature sound and light shows of the Fremont Street Experience and made them even more spectacular. Filled with 12.5 million energy efficient LED lamps, the Viva Vision screen will provide a more multidimensional experience with its ability to integrate video footage and live video feeds concurrently with live entertainment performances. Each LED cluster - equivalent to a single pixel on a television screen - contains red, blue, and green lamps. By decreasing the space between each pixel from 6.2 to 2.0 inches and increasing the number of pixels by 3.5 million, the system will feature high resolution images at 60 frames per second and 16.7 million color combinations. What once required 32 computers now utilizes just 10 high-tech machines operating from a temperature regulated control room. Accompanying Viva Vision is an audio system capable of 550,000 watts of concert-quality sound. All shows are digitally reproduced and digitally distributed to 220 remote amplifier locations throughout the mall. Dazzling Displays. Superior Sound. Viva Vision ! Beginning June 14, 2004, the famous Fremont Street Experience Light and Sound show reached new peaks of technological wonder with a brand new creation: Viva Vision ! Created by LG CNS Co., Ltd., the industry's foremost authority on dazzling, state-of-the-art light and animation display technology, this $17 million phenomena has delighted visitors with larger-than-life animations, integrated live video feeds, and synchronized music . all delivered on a high-tech overhead canopy that extends the length of more than five football fields! Once the Vegas sun has set, visitors can peer upward to experience over 12.5 million synchronized LED modules offering crisp, high-resolution images and astounding special affects . all synched to a lively sound-track fed through a state-of-the-art, 550,000-watt, concert-quality sound system. Both first-time visitors and those who have witnessed and enjoyed the original Fremont Street Experience Light and Sound Show will be amazed by the technological wonders of this one-of-a-kind experience. Three brand new Viva Vision productions are currently airing nightly: .The Drop,. a mythical underwater journey created by Hollywood design agency, Imaginary Forces; .Area 51,. a peak at a fantastical alien world created by Fremont Street Experience's own design team; and .American Freedom,. a patriotic salute to the Red, White and Blue. As always, the shows are free and can be viewed from just about any angle along the five-block pedestrian promenade. Click below to view the Viva Vision show schedule. Like the Fremont Street Experience itself . this is one Vegas tradition not to be missed. http://www.lgcns.com/ What does "CNS" stand for in LG CNS? The "CNS" in LG CNS does not have one fixed meaning: C stands for Consulting, Communication, Connection, and Collaboration, N stands for Network, New, and S stands for Solution, System, and Service. ---------------------------------- FOR IMMEDIATE RELEASE June 21st, 2004 Searle Creative Group Designs New Logos For The Fremont Street Experience In Downtown Las Vegas! VENTURA, CA . Searle Creative Group, a marketing and design firm with offices in Oxnard and Ventura, California, announced the launch of new logo and identity systems for the Fremont Street Experience in Las Vegas, Nevada. Designs include a brand new logo for VivaVision, a multi-sensory light and sound canopy that encloses an area that.s over five football fields long. Searle Creative also created a revised logo for the Fremont Street Experience itself. Located downtown at the heart of vintage Las Vegas, Fremont Street Experience is an association of ten casino resorts located along Fremont Street, where Las Vegas began. Classic hotel-casinos facing Fremont Street include the Golden Nugget, Lady Luck, and the Four Queens. The Fremont Street light show canopy was launched in 1995, but 2004 saw the unveiling of a $17 million renovation and a new identity: VivaVision. .The soul of the VivaVision brand is color, light, music, and fun,. said Kellie Searle- Meehan, creative director and owner of Searle Creative Group. .We developed a logo that captured the feeling of excitement that VivaVision . and all of the casinos on Fremont Street . inspires in its visitors.. VivaVision, which formally premiered on June 14 with a celebrity-packed party, treats visitors to jaw-dropping displays of super-sized animation and high resolution special effects. This high-tech, digitally-delivered big screen system, created by LG CNS Co., Ltd., is fueled by over 12.5 million energy-efficient LED modules with a resolution that utilizes over 16.7 million color combinations. The show's sound system has also been upgraded to incorporate the industry's premier digital technologies. Shows are free to the public and offer a great way to experience the glitz and glamour of historic downtown Las Vegas. For more information about Searle Creative Group or the Fremont Street Experience, call 805.648.4403 or visit www.searlecreative.com. # # # --------------------------------------------------- "Thanks to the Viva Vision screen, the Fremont Street Experience is quite an experience. Designed and constructed by our sister company, LG CNS, Viva Vision is the world's biggest big screen -- longer than five football fields." He expressed his gratitude to the LG CNS team, which made this $17 million technology project a reality. Made possible by LG sponsorship and technology integration, Viva Vision lights up the Las Vegas night from within the enormous Fremont Street canopy, a 90-foot-high, 1,500-foot-long light-emitting diode (LED) screen. Starting this week, millions of Las Vegas visitors will be treated to jaw-dropping displays of super-sized animation and high-resolution special effects. This high-tech, digitally delivered big screen system, created by LG CNS Co., Ltd. an affiliated company of LG Electronics, is fueled by more than 12.5 million energy-efficient LED modules. While increased numbers of pixels enhance overall resolution and clarity, the Viva Vision screen displays 16.7 million color combinations, creating eye-catching and intense visual images. Visitors will be dazzled by new special effects, including split-screen viewing, screen rotations, the integration of customized event footage, and live video feeds. Adding to the overall multi-sensory experience is a 550,000- watt concert-quality sound system delivered through 220 remote amplifiers strategically located throughout the outdoor mall. LG Electronics, a world leader in consumer electronics, home appliances, information technology and mobile phones, has launched a 100-million-dollar marketing campaign, introducing its famous global brand to more and more American consumers under a common marketing umbrella, LG: Life's Good. "LG's sponsorship of the Fremont Street Experience is a key element of that campaign," said Michael Ahn, president and CEO of LG Electronics USA, Inc., speaking on behalf of LG at a gala inaugural event last night. "Thanks to the Viva Vision screen, the Fremont Street Experience is quite an experience. Designed and constructed by our sister company, LG CNS, Viva Vision is the world's biggest big screen -- longer than five football fields." He expressed his gratitude to the LG CNS team, which made this $17 million technology project a reality. About LG CNS Co, Ltd. LG CNS, an affiliated company of LG Electronics, was established in 1987 under the name of System Technology Management as a 50-50 joint venture between LG and EDS of America. LG bought out EDS' share of the joint venture in late 2001 and changed its name to LG CNS in early 2002. LG CNS started with 849 employees and $12 million in sales revenues in 1987, and quickly recorded an outstanding annual growth rate (30 percent on average). Today, LG CNS employs 5,800 people and has achieved $1 billion in 2003 sales revenues. LG CNS has accelerated growth with continuous investment in education and technology R and D, as well as successful project implementation experiences. The "CNS" in LG CNS does not have one fixed meaning: "C" stands for Consulting, Communication, Connection and Collaboration, "N" stands for Network and New, and "S" stands for Solutions, Systems, and Service. --------------------he project, funded by FSE, the convention and visitors authority, and a corporate sponsorship through LG Electronics (Seoul, Korea), is touted by its creators as the world's "biggest big screen" -- 125 ft. wide and 1,400 ft. long. Behemoth installation Switching from an analog incandescent "wedge" system to a digital LED system, on a screen longer than five football fields, required approximately two years -- including research and development -- before the new screen was unveiled in June. Las Vegas-based Casino Lighting & Sign (CLS) handled the arduous installation. Each 22-hour workday, from September 2003 until May 2004, 28 workers -- 14 workers per 11-hour shift -- used six lifts to slowly traverse the canopy, both above and below the screen. They removed the old technology and two million incandescent lamps, added 32 fuses for each of the 690 transformers to bring them up to code, rewired the system and installed the new LED system, which included 12.5 million red, green and blue Toyoda Gosei (Aichi, Japan) LED lamps, said Mark Johnson, CLS president. LG CNS subcontractor Newton Technologies (Gwangju, Korea) supplied the LED modules and control systems used to retrofit the existing canopy. Transformers and the screen's frame structure are among the few original components that remain from 1995, said Danny Murphy, FSE show operations and production manager. http://www.signweb.com/moving/cont/nightlights.html The linear system concaves on a radius, which required installers to meticulously line up each section so each pixel was in perfect alignment with its neighbors, Johnson said. With the aid of a laser guide, they aligned 1,400 linear ft. within 4 in. of absolute accuracy -- a feat Johnson called "phenomenal." All of CLS' equipment was removed every weekend, so as not to disrupt Fremont Street concerts and events, and replaced on Monday. During the lengthy installation process, the nightly shows continued to run, which created a challenge for the installers and production team. "We are a 365-day operation. Our shows never go dark," Murphy said. To keep the show operating during installation, one of eight screen sections was turned off at a time, allowing the rest of the screen to function. Once installers replaced an entire section and moved on to the next, they turned it on, and technicians electronically adjusted the pixels of the new, more brilliant LED section to match the rest of the incandescent screen, Johnson explained. A team from LG CNS and Newton Technologies will remain in Las Vegas to provide a year of maintenance and technical support. Night Lights

More colorful and brilliant, the Fremont Street Experience upgrades to an LED screen.

Each LED offers an estimated 50,000-hour life, compared to the incandescent lamps' approximately 5,000 hours. In addition to reduced maintenance costs, Murphy said the screen should offer up to a 72% power savings. The original system required four or five people to work every night. Now the shows can operate with just one or two, he said.

The screen is further enhanced by the LEDs' proximity. The two million incandescent bulbs were 6 in. apart; the 12.5 million LED lamps are 2 in. apart, which results in sharper and more life-like images.

A Comparison: Previous System vs. New System

Incandescent Graphic Display (1995)

Digital Video Display (2004)

1.9 million incandescent bulbs

477,664 pixels

65,536 colors

360GB of storage

7.8 million watts at full power

 

5,000-hour estimated lamp life

2,596 * 184 resolution

32 levels of luminosity

6.2-in. pixel pitch

12.5 million LED lamps

4.1 million pixels

16.7 million colors

9,600GB of storage

2.2 million watts maximum

1.1 million watts minimum

50,000-hour estimated lamp life

7,552 * 552 resolution

256 levels of luminosity

2-in. pixel pitch

Project Players

* LG Electronics (Seoul, Korea) Marketing partner and primary corporate sponsor of Viva Vision

* LG CNS Co. (Seoul, Korea) Contracted with FSE for technical design and development of digital video system

* Newton Technologies (Gwangju, Korea) LG CNS subcontractor on component production; also provides onsite parts and labor support in Las Vegas.

* Fremont Street Experience (Las Vegas) A public-private partnership formed in 1995 between the city of Las Vegas and the Fremont Street Experience LLC, owned by a group of 10 downtown casino/hotels that underwrite operating expenses for the venue

* Casino Lighting & Sign (Las Vegas) Directed the installation of the technology upgrade within the canopy

* The Export-Import Bank of Korea (Seoul, Korea) Financial liaison for Viva Vision canopy

* Digital Display Consultants Display consultant Rex D. Williams served as chief negotiator for LG CNS Co.; he worked with FSE to fabricate and install the display system. He also spearheaded the negotiations for the LG Electronics sponsorship with FSE. ---------------------------------------------- http://www.boxxtech.com/customers/customer_details.asp?id=30 Viva Las BOXXes Fremont Street Turns on the Lights in Vegas Deep in the heart of the old Las Vegas strip is the biggest light show in town - The Fremont Street Experience. Touted as the world's largest video display system, Fremont Street takes entertainment to new extremes, which seems almost impossible for Vegas. The Fremont Street Experience in fabulous downtown Las Vegas is a sight to behold . Behind the scenes at The Fremont Street Experience studios, is a huge RenderBOXX farm. Get More Info Deep in the heart of the old Las Vegas strip is the biggest light show in town--The Fremont Street Experience. Touted as "the world's largest video display system," Fremont Street takes entertainment to new extremes, which seems almost impossible for Vegas. As systems administrator for the animation/post production arm of The Fremont Street Experience, Warren Hedgepeth is selective of the equipment that populates the studio. "Honestly, I could have custom built all of the systems [in our facility], but if I can purchase the exact same system [from BOXX] that I can build for a reasonable price, my time is spared. The BOXX systems are customized to the needs of graphics professionals versus a drive filled with useless software," explains Hedgepeth. "It was easy for us to integrate third-party hardware from BOXX's affiliated partners to create a turnkey solution." Fremont Street is upgrading its 4-1/2 block graphic display system to LEDs from incandescent bulb technology. According to Hedgepeth, the upgrade will increase the screen resolution from 2596 x 184 pixels to 7552 x 552. "We needed a whole new production studio upgrade to be able to produce content for both entertainment and revenue generation. We purchased 30 RenderBOXXes for our new renderfarm and two other systems as servers. Then, we added BOXX workstations to get a jump on creating content for the new display system." More BOXX systems continue to be added for playback of live video content for advertising and special events on the new display system. Down at Fremont Street the colorful light shows continue to attract audiences of all ages with video displays that manage to keep things bright on the Vegas strip, 24 hours a day. --------------------------------------- Viva Las BOXXes Fremont Street Turns on the Lights in Vegas Deep in the heart of the old Las Vegas strip is the biggest light show in town - The Fremont Street Experience. Touted as the world's largest video display system, Fremont Street takes entertainment to new extremes, which seems almost impossible for Vegas. The Fremont Street Experience in fabulous downtown Las Vegas is a sight to behold . Behind the scenes at The Fremont Street Experience studios, is a huge RenderBOXX farm. Get More Info Deep in the heart of the old Las Vegas strip is the biggest light show in town--The Fremont Street Experience. Touted as "the world's largest video display system," Fremont Street takes entertainment to new extremes, which seems almost impossible for Vegas. As systems administrator for the animation/post production arm of The Fremont Street Experience, Warren Hedgepeth is selective of the equipment that populates the studio. "Honestly, I could have custom built all of the systems [in our facility], but if I can purchase the exact same system [from BOXX] that I can build for a reasonable price, my time is spared. The BOXX systems are customized to the needs of graphics professionals versus a drive filled with useless software," explains Hedgepeth. "It was easy for us to integrate third-party hardware from BOXX's affiliated partners to create a turnkey solution." Fremont Street is upgrading its 4-1/2 block graphic display system to LEDs from incandescent bulb technology. According to Hedgepeth, the upgrade will increase the screen resolution from 2596 x 184 pixels to 7552 x 552. "We needed a whole new production studio upgrade to be able to produce content for both entertainment and revenue generation. We purchased 30 RenderBOXXes for our new renderfarm and two other systems as servers. Then, we added BOXX workstations to get a jump on creating content for the new display system." More BOXX systems continue to be added for playback of live video content for advertising and special events on the new display system. Down at Fremont Street the colorful light shows continue to attract audiences of all ages with video displays that manage to keep things bright on the Vegas strip, 24 hours a day. --Kelly Dove ------------------------------------------------------------- http://www.boxxtech.com/customers/customer_details.asp?id=30 Newton Technologies, Inc., the manufacturer of the modules for the upgraded canopy system, sets up new assembly lines for the project, which are used to analyze the control systems and develop a mock up module, which is LED and in a PCB board container. Newton Technologies begins fabrication of the first 3,000 modules for the prototype of the LED technology that will be installed in the canopy. Casino Lighting & Sign, a Las Vegas-based company, is chosen by LG CNS Co., Ltd., as the installation subcontractor for the canopy project. Newton technologies (Gwangju, Korea) supplied the control systems and LED modules, containing 12.5 million red, green and blue LEDs from Japan's Toyoda Gosei. Newton technologies # 158-3 DaeChonDong Buk-gu Kwangju, Korea (South) 500-470 # Tel : 82-62-602-7436 # Fax : 82-62-602-7450 # Contact : Joshep Park / Direct : 82-19-808-3357 Newton Technologies, Inc. Device : [Etc] | Business Type : (Screen) - Architectural Graphic & illumination screen - ÃÊ´ëÇü ¸ÖƼ¹Ìµð¾î ¿µ»ó¼î¿ë LED Display - Advertising LED Display - Event¿ë LED Display (Lighting) - Magic Light Glow - SMD Glow - Shake - Clolr Blaster - DMX Controller : Newton Technologies, Inc. : : 82-62-602-7433 : http://www.newtonti.com : (Screen) - Architectural Graphic & illumination screen - ÃÊ´ëÇü ¸ÖƼ¹Ìµð¾î ¿µ»ó¼î¿ë LED Display - Advertising LED Display - Event¿ë LED Display (Lighting) - Magic Light Glow - SMD Glow - Shake - Clolr Blaster - DMX Controller : Parts : [LED] -------------------- Headquarters 174 Main Street Suite 111 East Aurora, New York 14052 Toll Free: (888) 493-8038 Ext. 706 Phone: (888) 493-8038 Fax: (888) 493-8038 Website: www.newtonled.com E-mail: dryan@transad.net Sales Contact: Mr. Dennis Ryan, Sales Manager dryan@transad.net Newton Technologies America Las Vegas, Nevada 89134 Phone: (888) 493-8038 Fax: (888) 493-8038 Sales Contact: Mr. Dennis Ryan, U.S. Marketing & Sales Agent dryan@transad.net Additional Information Date Established: December, 2000 http://www.newtonled.com/ http://www.newtonti.com/english/index.asp http://www.vegasexperience.com/about3.cfm Major Elements: Viva Vision, the LED display .canopy,. rising 90 feet in height and stretching 1,400 feet along the Fremont Street Experience promenade from Main Street to Fourth Street, forms a spectacular foyer for the existing resorts. Holding the canopy aloft are 16 columns, each weighing 26,000 pounds and capable of bearing 400,000 pounds, and 43,000 struts. Stretching the length of nearly five football fields, Viva Vision serves as the showcase for the light and sound shows and the world.s largest graphic display system. A section comprising one fiftieth of the total canopy equals the size of the world.s current largest electric sign. Originally, nearly 2.1 million incandescent lights were housed in the canopy. With the completion of the $17 million investment, more than 12 million LED lamps illuminate the overhead canopy, creating a never-before-seen color spectrum. Within the canopy itself are 220 speakers capable of producing 550,000 watts of concert-quality sound. Computers were previously housed in the canopy to generate animated images perfectly syncopated to sound. The new Viva Vision technology is run by 10 high-speed, state-of-the-art computers . operating the system from a dedicated control room . with 9,600 gigabytes of storage, providing greater control, reduced maintenance costs and increased storage capacity, allowing the system to store and rotate a larger selection of shows. An additional $2 million in ambient lighting within the Viva Vision canopy includes 180 computer-programmed high-intensity strobe lights, 64 variable color lighting fixtures capable of producing more than 300 colors, sixteen 7,000-watt skytrackers and eight robotic mirrors per block . each capable of being individually programmed to pan and tilt to reflect light during the show. The Light & Sound Shows are presented nightly beginning at dusk. Conceived as a ballet of computer-generated animation and sound, the light and sound shows have evolved into the world.s largest pixel matrix for a single display supporting text, graphics, and sophisticated animation. Already known for its impressive scale and the varied multisensory experience it provides visitors, the Viva Vision canopy now contains even brighter, sharper and more vibrant images for an unparalleled multidimensional presentation with enhanced visual impact. Additional shows are in development, and two will premiere during the debut of the new digital video technology on June 14, 2004. More new shows will premiere throughout 2004. of computer-generated animation and sound, the light and sound shows have evolved into the world.s largest pixel matrix for a he new Viva Vision technology is run by 10 high-speed, state-of-the-art computers . operating the system from a dedicated control room . with 9,600 gigabytes of storage, providing greater control, reduced maintenance costs and increased storage capacity, allowing the system to store and rotate a larger selection of shows. An additional $2 million in ambient lighting within the Viva Vision canopy includes 180 computer-programmed high-intensity strobe lights, 64 variable color lighting fixtures capable of producing more than 300 colors, sixteen 7,000-watt skytrackers and eight robotic mirrors per block . each capable of being individually programmed to pan and tilt to reflect light during the show.